When every new idea feels useful, how do you know what deserves your attention? Susan and Mika talk side quests, personal brands, hobbies, rabbit holes and knowing when a distraction might actually be worth following.

Six months into the year felt like the right time to stop and ask a simple question: How’s this actually going? The answer wasn’t neat. Susan and Mika talk about what it’s felt like to build businesses in public, launch a podcast without waiting until everything was perfect, and slowly realize that success doesn’t arrive…

Intro The burnout is real. In this episode, we reflect on what happens when building a business, launching a podcast, family life, and AI all collide at once. In this episode, Susan and Mika reflect on the whirlwind of launching You Good, Girl?, hosting their first solopreneur workshop, navigating burnout, and figuring out what it really…

What happens when the backup plan quietly disappears? Susan and Mika talk about layoffs, fear, identity shifts, and the weird moment where “figuring it out” stops being optional.

Going all in isn’t one decision—it’s a series of uncomfortable ones. We talk about what shifted for us beyond “marketing stuff.” For anyone in the messy middle.

Naming something is easy. Owning it is not. This is the story right before we named “You Good, Girl?”—and why it almost wasn’t. If you’ve ever second-guessed your direction.

Starting before you feel ready sounds cute… until you’re actually doing it.
We talk about what pushed us to hit record anyway—and what that really felt like. For anyone sitting on the edge.